Category: Mobile Marketing | Added on: Tuesday, May 29th, 2012 | Total: 35 Views
Customers love to give their opinions about products, so including product quizzes or response questions that work on mobile devices is a great thing to incorporate into your mobile marketing campaign. Trivia is also great to include. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. Using quizzes can help you get feedback on your products while entertaining the customers.
Do a test on usability. If your customers can not see what you are forwarding to them, your efforts will be wasted. Limit your testing over specific devices and set up a testing account where you can ensure they are coming through correctly. You can have employees, family or friends be your testing group.
Stay current. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Make sure your potential customers are interested in the information you send out. If it is relevant, they?ll give you business.
Your first step should be focusing on building a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. The reason is you must have their permission before you begin doing this. You can accomplish this by using web forms or you can have the person sign up via text messaging.
A successful standalone mobile platform must have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. It is a terrible idea to base your business around your mobile platform solely.
Utilize an A/B testing process on the homepage of your mobile site. This will help you test which strategies work and which ones don?t, which is as crucial to mobile site development as it is to creating standard web pages. Have two versions of your page and see which gets the highest number of conversions. The results will show you which version you should choose to develop further.
Set the times that your MMS text messages are sent to your customers for normal business hours. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Try your hand in multiple marketing arenas for increased success. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
Consumers are looking for a specific value from your mobile marketing campaign. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. Offer something that corresponds to the interests of your audience. For instance, business executives will enjoy receiving a coupon for a nice restaurant. If you want to target the middle-class family, your offer should be something related to family.
Be somewhat stingy with how often you send offers. You?ll realize higher redemption rates if you don?t send them out too often. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don?t jump on the offer immediately. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
While there are many different mobile marketing techniques, they all share common fundamental concepts. However, the forms of technology and ways of applying these techniques vary. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
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