Hard factors: the Key to Successful Change Management ...

When it comes time to transform how a company does business, determining how to change can be the most difficult aspect of the entire process. In the Harvard Business Review article, ?The Hard Side of Change Management? the writers note that managers use their own experiences to decide the optimal way to transform their programs. Since these differ from manager to manager, it is very difficult to report an approach that works for everyone. They state that hard factors are the most effective determiners of the efficacy of a change program. Hard factors are measurable, able to be communicated, and easily influenced by the businesses themselves.

The article states:

?Our research shows that change projects fail to get off the ground when companies neglect the hard factors. If companies don?t pay attention to the hard issues first, transformation programs will break down before the soft elements come into play.?

In the Smart Business article ?Bob Funari?s Keys to Spurring Change Through Innovation,???Bob Funari, CEO of Crescent Healthcare, advocates the use of soft factors, such as performance integrity, teamwork, professionalism, and other immeasurable factors.

Funari states:

?As a result, we have more than doubled sales, eliminated the significant operating losses, and achieved our profitability goals. We have financed all of our growth and investments from internally generated cash flow while reducing our bank debt by 80 percent.?

Hard factors are vital to successful change, however, it is important to remember that not all factors that contribute to success can be measured.

Jennifer Y. Johnson, February 20, 2012

Sponsored by Smart Business Network, the authority for business and management information

Source: http://highgainblog.com/2012/02/hard-factors-the-key-to-successful-change-management/

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